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Tarform

Project Type /

Branding, Packaging, Signage

Date /

2023

Location

New York City

Brand Challenge: Elevating Tarform's Essence
Tarform, a visionary electric motorcycle company, grappled with the challenge of articulating its unique essence to a world racing to redefine mobility. Rooted in principles of modularity, beauty, and ecological respect, Tarform had the foundation of a truly exceptional brand. However, the challenge was set by Taras, the dynamic CEO and Founder: how to convey their strengths, authenticity, and mission in a motorcycle culture facing entrenched issues.

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